ART 110 - Becoming Familar witht the Adobe Suite
 

For ART 110-Digital Arts, I was tasked with creating branding and promotional material for a fictional brand. I chose to create a co-work space, in the Tampa Bay area, called The Groovy Collective. All work for this project was completed entirely by myself, with critiques and feedback from my peers and professor. I began by deciding on a moodboard to base the project on. This was followed by designing and selecting a logo. This was done using Adobe Illustrator. The main aspect of the project was creating a postcard and brochure promoting the new business to locals who may be interested in using the space or becoming members. Images were sourced and edited using Adobe Stock and Photoshop. The postcard and brochure mockups were created in Adobe InDesign. Overall, the pieces achieved the intended outcome of being cohesive and informative, while staying in-line with a somewhat  “retro” color palette. It was also helpful in building my confidence with using the Adobe Suite.